Cable TV and Satellite TV services have long been introduced in the market by companies such as Comcast, Time Warner, Charter Communications, DirectTV and Dish Network. To subscribe, an individual has to pay for a TV package that includes numerous channels, several of which are not really being watched.
According to PC Mag, a huge number of people, especially those younger ones, do not want to opt in for cable or satellite TV services as they tend to spend much cash unlike subscribing to Netflix and Hulu where they only need to shell out $20 per month, four times cheaper that of Cable subscriptions.
A new Web-TV service called Sling TV, comparable to Netflix and Hulu offering, was introduced by Dish Network that will highly likely help the company to acquire new customers, as it is said that they are experiencing a decrease in their subscribers due to its expensive monthly subscriptions, CNET reported.
The concept of this new service from Dish is to offer a much affordable Internet TV service targeting Generation Y or Millennials as Sling TV LLC CEO Roger Lynch said that "Millennials don't choose paid TV." He added, "So we designed a service based on how millennials consume content, with no contracts. You can come and go as you please."
While there is no specific launch date yet, it is said that the new service will include 12 channels such Adult Swim, ABC Family, Cartoon Network, CNN, Disney Channel, ESPN, ESPN 2, Food Network, HGTV, TBS, TNT and Travel Channel.
The new Sling TV, priced at $20 flat rate per month plus $5 for add-on packages, will be accessible through multiple devices such Android Smartphones and Tablets, iOS devices, Roku media streaming devices, PCs, Xbox One, Amazon Fire TV and Amaxon Fire TV Stick.