Although the iPhone was the handset of choice for attendees at the 2015 International Consumer Electronics Show (CES) this week, Chinese manufacturers represented over one-quarter of the exhibitors.
The show's organizer confirmed the statistic to the Chinese website tech.qq.com, which attributed the major turnout to the expansion drive that currently exists among Chinese technology companies.
This year's installment of the world's largest consumer electronics trade show was launched on Jan 6, Tuesday, in the American city of Las Vegas, Nevada, and concludes on Friday. According to the organizers, over 3,600 exhibitors are featured at the decades-old event, 250 conference sessions are delivered, and around 150,000 attendees from 140 countries pass through the CES.
The Unmanned Systems Marketplace was a particularly notable area of the CES for Chinese exhibitors. DJI, a company based in Shenzhen, formed part of the Chinese dominance of the area, as more than half of the booths represented brands from China. According to DJI's marketing manager, the company is now responsible for more than 70 percent of the worldwide civil drone market, which is projected to reach a global value of $1 billion by 2018.
Smartphone manufacturers were the other notable presence at the Las Vegas Convention and World Trade Center (LVCC). After a successful 2014, in which it placed behind Apple Inc. and Samsung in terms of sales, Chinese smartphone maker ZTE Corp. unveiled its newest handset, the ZTE Star 2. Featuring smart voice controls, the product is part of the company's intensive campaign to build upon significant achievements such as the 191-percent profit growth that was posted for the third quarter of 2014.
Lenovo was another Chinese tech company that arrived at CES with a sense of anticipation, as it had announced that Motorola smartphones will return to China after its acquisition of Motorola Mobility from Google Inc. According to Lenovo's correspondence with the Global Times on Wednesday, the new Moto X, Moto X Pro and Moto G will become available in the Chinese marketplace from Feb. 2015 onward.
The strong presence of Chinese firms at the 2015 CES represents the increasing influence of both Asian markets and producers in the technology world. CES has shown its awareness of this trend by organizing the launch of the CES Asia event, which will be held in Shanghai in May 2015.