For a few days, young urban Chinese, who went home to their provinces to be with their families for the Lunar New Year, temporarily traded their fashionable and sleek clothes for older and more rural attire. The change is keeping in style with the rest of the older generation who prefer more conservative and laidback fashion.
Because of the change, these visitors decided to set a trend in Sina Weibo, China’s equivalent of Twitter, by posting their photos wearing dowdy clothes, reported Foreign Policy.
The portal pointed out that while most of these young Chinese were born from 1990 and were heavily exposed to pop music, fashion magazines and the Internet, most of them still called the place where their parents live in the provinces as “home.” The use of a different set of clothing when in the rural areas is not just to call less attention but has to do also with protecting themselves from the cold as their parents do, wearing “thick cotton trousers in garish patterns.”
The result is designer jeans were set aside and the young Chinese wore for a few days quilted pants as they helped their old folks tend the cabbage fields instead of hang out in coffee shops or Internet cafes.
But the tech-savvy kids also posted their modern clothes, creating a before and after photo collage which they aptly captioned using the hashtag #To go home before the home.