Domino's Pizza Ad (Photo : Modemseoul.org)
Expect sales of a popular pizza brand to further go up. That’s because the latest endorsers of the brand are two of the most popular actors in South Korea.
Allkpop reported on Thursday that Blossom Entertainment talents Song Joong-ki and Park Bo Gum are the newest models for Domino's Pizza. It is the first time for the pizza brand since 2011 to get two male endorsers. Previous models were Gong Yoo and Suzy, and Kim Woo Bin and Kim So Hyun.
The announcement came a day after Chinese cosmetic brand Proya got the “Descendants of the Sun” actor to endorse the brand under a 4-billion-won two-year contract. Chinese and South Korean brands are striking it hot with the popularity across Asia that the 30-year-old actor is currently enjoying.
As of 2015, Domino’s Pizza has 417 outlets across South Korea, up from 405 the previous year. In 2006, global pizza chain had 287 stores in South Korea, and the number kept on growing yearly. Globally, the brand earned about $2.22 billion last year.
Park Bo Gum, who posted in early March a photo with Song Joong-ki, is also a Style Icon awardee like the “Descendants of the Sun” actor. Song Joong-ki told Honey lee, the host of “Style Icon Asia 2016 on March 15 that he watched Park Bo Gum a lot in the show “Youth Over Flowers.”
“Something that I’m learning from him, even though he’s younger than me and is a junior in the industry, is how to be grateful,” Song Joong-ki was quoted by Newseveryday. In turn, Park Bo Gum tweeted the next day their photo together with the caption, “I’m saying I really like hyung (older brother) a lot.”
