A Tesla Model S car is displayed at a Tesla showroom on November 5, 2013 in Palo Alto, California. (Photo : Getty Images/Justin Sullivan)
Tesla Motors Inc. recently made an update on the pricing of their luxury cars. The tech giant introduced new versions of Model S sedan with a relatively lower price with the hopes of boosting the sales of the company, but still some analysts are skeptical on the reliability of these so-called future cars despite recent innovation made.
Tesla is one of the largest company that advocates electric vehicles with futuristic innovations, with a goal of commercializing affordable electric cars to average consumers. And as a testament to their goal, the automotive and energy storage company introduced new versions of Model S sedan with a reduced price of $66,000 at a 9% reduction, according to Wall Street Journal.
According to reports, the new Model S comes in with two versions, the rear-wheel drive Model S 60 and the all-wheel drive Model S 60D. These two new vehicles are mainly powered by a battery pack with 75 kilowatt-hours capacity, reportedly having more than 200 miles range. And interested buyers may choose to upgrade their car for another $9,000 in order to unlock additional travel range.
The pricing move of Tesla Motors somehow indicates the strong drive of the company to boost their sales in the second quarter, especially after experiencing a decline during the first quarter that could be blamed on production constraints and other factors. With this particular offer for a lower-end version of Model S, the tech giant hopes to ignite the interest of average consumers through a tempting $66,000 price in contrast to current Model S that is usually delivered for $100,000.
Though the price may be enticing for the consumers, some analysts believe that reliability of the car should not be sacrificed for the sake of the price, given that is a luxury vehicle. Industry analyst Edward Niedermeyer is one of the skeptics regarding the hype of Tesla, for he believes that though Tesla has been known for making electric car cool with its "creativity," it is still yet to conquer the quality and reliability emphasized by Industry leaders like Toyota.
"The cheaper the car, the more people tend to rely on it, and the more reliability and quality come into play... But raising quality is very different from the things they've done to gain market position so far." Niedermeyer said in a phone interview with Vox.
Though questions about its reliability has been raised regarding Tesla's electric vehicle, still it cannot be denied that the company is currently on top when it comes to electrics cars. Guess we would just to wait for its on-going progress, and for now here below is a video presentation about Tesla car evolution:
