'Pokemon Go' popularity boosts Nintendo share price. (Photo : Youtube/Pokemon Go)
The Nintendo Co.'s share price appears to be heading to a positive growth given the popularity of the mobile game "Pokemon Go." Meanwhile, the game is also set to overtake Twitter with its increasing number of daily active users.
A gaming bug has hit many players, as well as non-game aficionados, with the popularity of "Pokemon Go." Nintendo appears to be benefiting positively with the game's success as evidenced by the rise in its share price. The gaming company's share prices rose to 25 percent on Monday, July 11, and 12 percent on Tuesday, July 12, The Wall Street Journal reported. The company's market capitalization has been estimated at around $31 billion.
The rise in Nintendo's share price has been attributed to the recent release of "Pokemon Go." Game developer Niantic Inc. and game publisher The Pokemon Company both launched the smartphone game on July 6 in the United States, New Zealand and Australia. Since its release date, many gamers have taken to the streets in an effort to catch as many Pokemon characters as possible, and even battle it out with fellow players.
Macquarie Capital Securities' analyst David Gibson has estimated that Nintendo may potentially see a rise in net profit by the end of the company's fiscal year period ending in March 2017. He indicated that the increase could potentially be from 9 percent to 15 percent, as stated in the same report. Gibson added that the company may likely enjoy a net profit of around $677 million.
In other news, latest data from data tracker Similar Web has shown a rise in the game's popularity over social media platforms such as Twitter, Snapchat, Instagram, Whatsapp and Messenger. The mobile game has garnered a large number of daily active users, where around 3 percent of Android users constantly use the gaming app, according to Similar Web's data posted on Friday, July 8. It is poised to surpass Twitter where the social media app has posted a 3.5 percent daily active users share in the same period.
The game's average usage time has reached 43 minutes and 23 seconds per day, according to Similar Web's Friday data. The percentage is higher than the usage time posted for Messenger, Whatsapp, as well as Instagram and Snapchat.
Check out how "Pokemon Go" has managed to incorporate video gaming in the real world below:
