Lee Jong Suk attends the Burberry show during The London Collections Men AW16 at Kensington Gardens on January 11, 2016 in London, England. (Photo : Getty Images/Eamonn M. McCormack)
"W" star Lee Jong Suk is planning to hold a charity event to end violence against children around the world. Dubbed "Please Stop: Save our Children," the 26-year-old actor has partnered with Jain Song's head fashion designer, Song Ja-In.
Despite his busy schedule, the Hallyu star has been working directly with designer Song in coming up with clothing designs and ideas. Designs for unisex eco bags, baseball caps, and cardigans are being made with the campaign's hopeful message, along with Lee's autograph.
The actor modeled the unisex T-shirts that went on sale on July 25, Monday. Baseball caps, eco-friendly bags, and cardigans are set to launch on Aug. 5, 12, and 19, respectively. All products are sold in Jain Song branches and online stores.
"I knew that Lee Jong Suk was into fashion from what I heard from my friends," designer Song said in a statement obtained by All Kpop. "We started this campaign because of a social issue and used both of our strengths. We hoped that we could get a lot of people to think about this problem."
Designer Song also took the opportunity to express his deep gratitude to the actor, stressing that he is glad that they were able to work on the said campaign regardless of their respective busy schedule. All of the proceeds will be given to the non-government organization, "Save The Children" and will be used in campaigns to stop child abuse. A slew of photos was circulated widely on social media.
Lee Jong Suk x Jian Song | PLEASE STOP #이종석 pic.twitter.com/jCwULKOGrZ
— ddochijs ♡ W (@ddochijs) July 25, 2016
This is not the first time for Lee to take part in charitable acts. On Feb. 8, it was revealed that the Hallyu star donated 200 million won ($175,834) to UNICEF Korea. The 100 million won was reportedly used to make homes for Korean immigrants across the world, while the rest of the money was given to UNICEF China for children's education.
"I want to return a small portion of the huge amount of love I receive from the fans," Lee told Korea Boo. "Even from now on, I will not forget my decision to help out and be with the people in need."
Currently, Lee stars on MBC's new drama "W," along with actress Han Hyo Joo, 29. He plays the gold medalist-turned-entrepreneur, Kang Cheol, who is the lead character of the popular comic series, "W."
A love story between a woman of reality and a man from the comical world begins after Oh Yeon Joo (Han) spared Kang Cheol life when her father, Oh Sung Moo (Kim Eui Sung), decided to kill the latter's character in the popular comic series. The fantasy drama airs every Wednesday-Thursday at 10:00 PM (KST).
Check out MBC's "W" below:
