Samsung Galaxy S7 and Galaxy S7 Edge are now available at major U.S. carriers with a 4 GB of RAM in a 32 GB of internal storage. (Photo : Twitter/@Forbes)
Samsung is shutting down its Milk Music app from September 22, 2016 on its Galaxy and Note smartphones.
The company introduced the Milk Music to the world back in March 2014 but it started to face existence threat from November 2015 when Samsung shut down the Milk Video, Variety pointed out.
Samsung Milk Music powered by Slacker Radio, is a free radio service where you can stream the music you are looking for. User can rapidly scan through 200+ music stations programmed by the experts. This application is available on select Samsung Galaxy phones, smart watches, tablets and TVs. For expanded support, Samsung created a desktop web application in March 2016.
Primary goal of Samsung to launch Milk Music app was to offer personalized radio services to its coveted users of Galaxy and Note smartphones. The company saw a huge potential of generating more service revenue while attracting more and more new users for its products.
Official statement issued by the company states "Samsung is sun setting its Samsung Milk Music service in the United States on September 22, 2016. We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices."
On Play Store page of the Milk Music application, the same message has been posted, The Verge noted. In addition to that users have been redirected to Slacker Radio which is actually powering Milk Music but unlike Milk Music, Slacker Radio comes with a cost of $3.99 per month for Pro version and $9.99 per month for Premium version.
After launching Milk Music, Samsung also developed one video streaming app named as Milk Video to explore new horizons in the world of music. It even planned for an additional sport application to expand the verticals but it never happened in reality.
It is strongly believed that John Pleasants, the former co-president of Disney's Interactive Media Group and CEO of Ticketmaster, put the strongest effort in Samsung's attempt to develop its very own media services. Now when he is gone and the former team is mostly fragmented, Samsung decided to reinvest its efforts on handset manufacturing only.
Check how Milk music was two years back:
