Chinese women and children are traveling outbound more frequently. (Photo : Getty Images)
Tuniu, a leading travel booking website in China, reported that there are more women who are engaged in travel than men.
The website reported that Chinese travelers are seeking more experiences abroad rather than shopping destinations. The increase in spending is seen in sight-seeing than retail.
Customer bookings increased by 34 percent in 2016 compared to the previous year.
Tuniu also revealed that Chinese tourists prefer farther destinations. The most popular choices last year were Thailand, Japan, South Korea, France, Italy, Indonesia, Switzerland, the U.S., Germany and Australia.
In 2015, the top spots were Phuket in Thailand, Cheju in South Korea, Bali in Indonesia, Maldives, Okinawa in Japan, Saipan, Boracay Island in the Philippines, Sabah in Malaysia, Sumei in Thailand, and Hawaii.
Out of the total number of Tuniu clients, 62 percent were female. They also take multiple trips out of the country.
The increase in spending on travel is due to the increasing household income. There were more parents in China who brought their children abroad.
Passengers who are under 18 years old increased by 110 percent and is the fastest-growing client group.
According to Peng Decheng, director of planning and finance for the tourism administration, foreign exchange income for tourism in 2015 reached $113.65 billion, nearly double the $58-billion goal.
The figures exceeded all goals set for the 12th Five-Year Plan (2011-15). The total number of outbound trips exceeded by 40 percent more than the target.
Wang Xiaosong, CEO of Lvmama, an online travel agency, said, "The parent-kid overseas tour is in great demand right now. The booking of such tours in 2016 nearly doubled the number in 2015."
