Rapper Eminem walks backstage during the 52nd Annual GRAMMY Awards held at Staples Center on January 31, 2010 in Los Angeles, California. (Photo : Getty Images/Christopher Polk)
Eminem and Carhartt are collaborating for a good cause yet again. Apparently, the "Rap God" rapper loves the work apparel company that was founded in 1889 in his hometown Detroit, Michigan.
A limited-edition custom-built gear called the E13 brand is the most recent collaboration between Eminem and Carhartt. Since the apparel is created to give back to the community, The Marshall Mathers Foundation and Carhartt will donate the proceeds to the music and literacy program called the Verses Project, according to the official website of the work apparel company, which is currently headquartered in Dearborn, Michigan.
The Verses Project is aligned with the Community Music School of Michigan State University. The project helps youths in Detroit, Michigan, learn to write songs and produce music.
"The Verses Project provides an excellent avenue for local, passionate students to apply hard work and creativity," Carhartt senior vice president of marketing Tony Ambroza said in a statement obtained by The Detroit News. "This fundraising effort between Carhartt and the Marshall Mathers Foundation ensures those in pursuit of their dreams are put in the position to learn the fundamentals necessary to succeed."
In 2015, an Eminem and Carhartt collaboration raised more than $227,000 for the Verses Project. Ten pairs of limited-edition Air Jordan IV sneakers were auctioned on eBay and each of the individual pairs netted between $18,750 and $30,100.
Fans of the "Rap God" rapper will have access to another batch of his E13 merchandise on March 13, Monday. They can purchase black T-shirts, black hoodies and black knit cap with the anvil-themed E13 logo at the Midtown flagship store of Carhartt.
The store is located at 5800 Cass Avenue, Detroit, Michigan. It is near Wayne State University.
Carhartt customers may also win a pair of black and gray Eminem-Carhartt Air Jordan IV sneakers by registering through March 13, Monday. Thousands of customers have already entered the raffle in person.
Meanwhile, check "Detroit vs Everybody" Eminem, Big Sean, Danny Brown, Dej Loaf, Trick Trick and Royce da 5'9" here:
