Coke Can (Photo : Reuters)
Coca-Cola has showed its first quarterly sales gain since 2012 after higher drink rates helped make-up for slow demands.
The world's largest beverage soda company disclosed that the sales gain aided to twist the profit to 48 cents per share compared to the forecasted analysis of 42 cents according to Bloomberg.
Coca-Cola CEO Muhtar Kent explained that stagnant overseas market sales and changes in tastes within the household has pushed them to increase marketing strategies and cut on costs to balance the edgy condition of sales.
Also, Kent disclosed that he has to increase the prices of most products to help boost the company's revenues 1.3 percent to $10.7 billion.
"Strong pricing, particularly in North America, has continued into this year," Chief Financial Officer Kathy Waller said. "Developed markets are very much going to be focused on pricing and revenue."
The soft drink giant ramped up its sales as it lures the consuming public to pay more for their beverages during the first quarter, according to The Chicago Tribune.
Worldwide sales output rose for only one per cent which is led by a four per cent gain in Africa and Eurasia. The European sales rose for one per cent too while the Latin Americas remained the same.
Kent explained that the company is operating in a challenging environment. The gradual recovery in the United States is directly affecting the slow European and Japanese expansions. Russia, Brazil, and China have been showing weakness on market sales as well.
Coca-Cola shares peaked at 1.3 per cent to $41.31 in shares at New York closing.
