Apple TV (Photo : Reuters)
Millions of users expecting the release of Apple Live TV on Sept. 9 will be disappointed to know that the tech giant pushed its official release date to 2016. The service was initially slated for a release date this year but Apple postponed it due to several programming and infrastructure issues.
Apple Live TV is an Internet-based TV service. According to PC Mag, Apple is currently in negotiation with 21st Century Fox and CBS Corporation to land a deal for exclusive license programming rights. Additionally, Apple does not possess the necessary computer network infrastructure needed in order to launch the service, not to mention ensuring its quality.
Moffettnathanson LLCC analysts Nick Del Deo told Bloomberg, "Apple could send every bit from one central point, but the bandwidth costs would be exorbitant. Plus, the service would be terrible."
Despite trashing the plan to introduce Apple TV at the event scheduled on Sept. 9, Apple will still push to introduce the Apple TV set-top box. In the meantime, cord cutters will have to settle using cable or satellite TV subscriptions in order to access their live network TV.
Apple's plan to release Apple Live TV on Sept. 9 was initially planned to coincide with the introduction of new network TV seasons.
Just like what it did with the music industry when it offered to sell MP3's for 99 cents, Apple will also revolutionize pricing for subscription TV by offering its service for $40 per month. That price range is roughly half as much as the average cost of cable TV in the United States.
