Facebook logo on Mac computer (Photo : Reuters)
Facebook's new tool detects videos that are uploaded on the social network without the creators' permission to share the content. The objective is to protect the makers of top Web videos from unauthorized posts, and especially when pirated or copied clips go viral.
In its blog post, the social media giant shared that it is teaming up with video creators to design a new product featuring video-matching tech. The goal is to prevent the duplicate uploading of videos.
For example, Fullscreen is a multi-channel network that has been very critical of Facebook regarding the issue. Companies specializing in online video tracking and viral videos have also joined the initiative.
Video creator Hang Green blasted Facebook earlier this month for "stealing," according to Inquisitr. He referred to a report by Ogilvy and Tubular Labs, which revealed that nearly three-fourths of Facebook's 1,000 most popular videos during the first quarter of 2015 were "freebooted." In other words, they lacked the creator's green light before being re-uploaded.
Facebook stated in the post it will help video creators to find duplicate clips on its global platform. It will search pages, user profiles, and groups.
The tech company's new tool will quickly and precisely analyze millions of uploaded videos. After finding a duplicate clip, the creator can request that Facebook pull the video, according to Value Walk.
Up to this point, the social networking company has used the services of audio fingerprinting specialist Audible Magic to track the posting of unauthorized video content, which has not produced stellar results. The evidence is several complaints from video creators.
Facebook also wants to revisit its policies to deal with users who have posted unauthorized clips over and over again.
An insider told The Wall Street Journal that the social network might take drastic action against users who have repeatedly posted photos and videos without permission. They might lose that privilege.
