Models Kendall Jenner and Gigi Hadid pose for a snap with Balmain's creative director Olivier Rousteing. (Photo : Instagram/Olivier Rousteing)
A behind-the-scenes video showed the reality star and model Kendall Jenner with fellow supermodels Gigi Hadid and Jourdan Dunn and Balmain's creative director Olivier Rousteing having fun at the backstage of the recent Balmain x H&M New York presentation.
The video went viral before the October 20 Balmain x H&M New York presentation showing Jenner smiling, dancing and having fun.
Rousteing had a blast working with Jenner, Hadid, and Dunn for the campaign. The 30-year-old fashion trailblazer said that the girls were "amazing," perfectly representing the Balmain world, which connotes attitude and confidence, Vogue reported.
Rousteing conveyed a "techno couture" concept in the shoot that took place on an improvised New York City metro car; the setting was in keeping with the go-anywhere fashion collection that can go from a sci-fi metro to a gala, E! News reported.
Models Dudley O'Shaughnessy and Hao Yun Xiang were also part of the shoot.
Apart from Rousteing's social media shout-outs and snaps with the supermodels, Balmain came out with its own posts on Instagram and Facebook. H&M also wrote about the new campaign.
H&M tweeted the behind-the-scenes shots in the making of the #HMBALMAINATION campaign video.
The Balmain x H&M collaboration hits a high note with the star-studded runway presentation. The runway show was preceded by teaser spreads in leading lifestyle magazines.
The Fall 2015 fashion collection dazzles with embellished mini dresses, tailored blazers, women's military-inspired jackets, luxury leather pants, thigh-high suede boots, and men's jackets coordinated with tees and faux leather pants.
Jenner, Hadid and Dunn, the faces of the Balmain x H&M campaign, were recently spotted in red-carpet Hollywood events clad in striking pieces that are part of the new collection.
The collaboration launch of the Swedish fashion retailer and the French haute couture house hits selected stores and online sites on Nov. 5.
