Facebook (Photo : Reuters)
Facebook is continually losing a percentage of its teenage users, as well as other age groups, according to a recent report.
In a report from the Frank N. Magid Associates, Facebook is losing teenage users with ages between 13 and 17 in the United States as it fell from 95% in 2012 to 94% in 2013 and finally down to 88% in 2014.
The social media network giant is losing not only its teen users, but also users in other age groups. According to the report, the popularity of Facebook declined by a total of 3% from 2012.
According to other surveys, teenage users now prefer to use other social networking sites such as Instagram, which was acquired by Facebook for around $1 billion in April 2012.
David Ebersman, the Chief Financial Officer of Facebook, said in October 2013 that teenagers using the social media network fell in the second and third quarter of the year.
Teenage users are a significant market for Facebook to keep up with their advertising revenue.
A month after Ebersman's statement, Sheryl Sandberg, Chief Operating Office of Facebook, said that the "majority of U.S. teens" still use the social media network daily.
The Menlo Park-based firm has been under controversies regarding its revised privacy policy, which many users believe that their own privacy was being jeopardized.
The Magid survey revealed that 18% of the teenage users use Snapchat, 17% for iMessage from Apple, 9% for WhatsApp and 9% more for Google Hangouts.
Still, the most widely-used instant messaging application was Facebook Messenger, with 40% of the surveyed teenage users.
The survey was conducted in September and polled about 1,900 people using smartphones.
