Pac-Man Maze (Photo : http://laist.com/)
Bud Light is taking Super Bowl ads up a notch as it builds a life-sized Pac-Man maze in downton Los Angeles. The maze will be part of its "Up For Whatever" ad campaign for the upcoming annual championship game of the NFL (National Football League) on February 1.
It has been a tradition for numerous brands to step up their commercials for the annual Super Bowl event as it is considered as a "massive time slot" in the United States, according to Pocket Lint. The life-sized
Pac-Man maze will be part of a one-minute commercial titled "Coin," wherein a man will supposedly receive bottled message from Bud Light instructing him to go outdoors and insert a giant coin, reminiscent of old-school arcade games, to start playing a life-sized Pac-Man experience.
Numerous pictures, which have been shot by onlookers and passersby, have already leaked online.
The Chicago Tribune reports that Bud Light hired ad agencies Mosaic and Energy BBDO. The commercial will is slated to be shot on Wednesday evening. The former will be in charge of the actual campaign, while the latter will capture the experiences.
Alexander Lambrecht, the vice president of the beer company said that they still do not know what will happen in the "final storyboard" and that it was part of its "Up for Whatever" campaign.
A 30-second spot for a commercial during the Super Bowl XLIX is reported to cost $4.5 million from NBC.
Aside from the life-sized Pac-Man maze stint, Bud Light will also invite people to its first "House of Whatever" during the 2015 Super Bowl in Glendale, Arizona.
