Google is on the verge of launching its very own data plans and mobile phone line for all United States consumers in an attempt to shake up the industry of cellular service.
In order to support the new mobile phone plans, Google is now planning to launch a service, which could run on infrastructures owned by Sprint and T-Mobile. This will make the giant search engine a huge mobile virtual network operator or MVNO, The Information revealed on Jan. 21, Wednesday.
There is no information on how Google specifically intends to market their product, aside from the fact that it is to be code-named "Nova" and it will be launched within the year. Google's new venture of transforming the wireless service market of the U.S. is under the leadership of Nick Fox, a company executive.
The MVNOs in Europe and the US have a diverse record with regards to their own stories of success. However, they have become a helpful tool in pushing for a better price competition in a few markets, specifically on setting focus on pay-as-you-go or monthly deals, instead of the conventional locked-in or yearly contracts.
Google will be getting itself into a competitive market, alongside dozens of other US MVNOs, which are reselling wireless services from major operators like T-Mobile, Verizon, Sprint, and AT&T.
At present, Google is now juggling with a number of wireless and broadband projects within the US and other neighboring continents in its aim of improving internet access. While this appears too ambitious already, they are also looking for ways to gain access to the 3.5 GHz unused spectrum, ZDnet reported.