Samsung Galaxy S7 and Galaxy S7 Edge could respresnt the rise or fall of Samsung Electronics as it struggles to domintae the Smartphone market.
Even as the company launches its latest flagship, the move will become an entry into a new arena for battling other companies like Apple, LG, Huawei and Xiaomi. More importantly, Samsung will also be battling itself since it has released over 30 Smartphone models over the last annual period. By this, the company will face the challenge of encouraging its users to upgrade from one Samsung model to another.
Ian Fogg, a mobile analyst told International Business Times that Samsung is beginning from a leadership position within the Smartphone market which means that for the big number of its consumers upgrading, it is competing with its previous models.
According to Forbes, the mobile division at Samsung is not "healthy" currently because consumers are switching away from flagship devices to mid-range handsets like the Samsung Galaxy A9. On top of that, Apple has also lately grabbed a majority of the profits from the Smartphone market.
As per the latest figures from the IDC research company, Samsung is the world's largest Smartphone manufacturer holding a market share of 21.5 percent in 2015 and shipping over 324 million phones. However, there is a significant decline for the last three years from a peak of 32.2 percent in late 2012.
Apart from the number-two player Apple Inc., there has also been huge competition from other Chinese Smartphone brands, and this has lead to Samsung's former unquestionable lead almost erased. As a move to strike back, Samsung is launching the Galaxy S7 in what is termed by mobile analyst Imran Choudhry as "one of the most high-pressured launches in recent times."
The device will feature some of the highest specifications in the Smartphone world at present times. Some of them include a Snapdragon 820 processor, 4BG of RAM, 32BGB internal storage, expandable microSD card up to 200GB, a 3000MAh battery, a 12-megapixel Camera, Corning Gorilla Glass 4 among others, Gadgets 360 reported.
As many other analysts confirm, this is Samsung's time to present Galaxy S7 and Galaxy S7 edge in its identifiable terms and explain why certain decisions had to be made. More significantly, it is the best and biggest opportunity that Samsung has to shape the future of both the Galaxy S7 family and the face of Samsung Electronics.
Here is a clip of the Samsung Galaxy S7 features;