Disney's "Zootopia" has successfully retained the box office's number one spot for the third straight weekend - surpassing the recently launched film, "The Divergent Series: Allegiant."
Few weeks after its release in the United States on March 4, "Zootopia" reached jaw-dropping ticket sales of more than $590 million worldwide, as estimated by the box-office tracking firm Rentrak on March 20, Sunday.
The film follows the mind-boggling adventure of Judy Hopps (Ginnifer Goodwin) in the animal metropolis of "Zootopia." Hopps enrolls herself in the Zootopia Police Department with an end goal of solving the case of a missing otter - yet ends up forming an unlikely partnership with a con artist named Nick Wilde.
The animated hit apparently stole the limelight from Lionsgate's "Divergent Series: Allegiant," as the film holds strong to the second spot with an estimated $29.1 million revenue from a total of 3, 740 locations, earning just over half of what its predecessors did.
The catastrophic drop-off is not exceptional for the franchise especially now that the production company split the book finale of Veronica Ruth's trilogy into two movies. The second part, "Ascendant," is set to hit theaters on June 9, 2017.
ComScore's senior media analyst, Paul Dergarabedian, pointed out some interesting factors for the films' drop off and one of which is the fickleness of the teen audience, adding that the film is chasing an audience that is very difficult to pin down.
Meanwhile, Sony's latest entry "Miracles From Heaven" took the third spot. The $13 million budget film reportedly achieved an estimated $15 million revenue, where the larger percentage of the audiences is composed of women over 25 years of age.
This weekend's top five at the box office hits includes Paramount's American psychological thriller film titled "10 Cloverfield Lane" with an estimated $12.5 million and a $8 million revenue for 20th Century Fox's villain turned hero film, "Deadpool," in the fifth spot.
Here is a 3-minute long official "Zootopia" trailer: