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Analog photography takes flight again with I-1 camera

| Apr 14, 2016 08:24 AM EDT

Impossible Mission is trying to revive analog photography with I-1 polaroid camera.

Analog photography feels like a lost cause in the digital age, but the new I-1 camera is bringing the polaroid fever back again. The new Polaroid camera lacks any thermal printers but at the price of just $300, the I-1 is a shot-worthy camera.

Technology is on fast forward mode, but thanks to the I-1 camera, enthusiasts photographers can still bring the gold from the old. The project that took seven years in the making is finally on the wheels and running, resulting in an adorable Polaroid camera product with an analog core, TechCrunch reported.

The new I-1 Polaroid analog photography camera is going into mass-production model like such camera used to. Provisioned with very limited controls on the main body, the analog camera features only the basic components. Different hardware components are comprised of a shutter button, a dial to substitute for exposure and a focus selector.

The field of view, the frame that actually gets pictured, is sized in a square shape while the illumination of to-be-photographed objects comes from a built-in ring flash utilizing focus distance that works together with an ambient light sensor. There is only one feature that gives is the touch of the modern digital era: Internet of Things, so it also offers a smartphone app.

Most of the part, the user will not interact with the app to preserve its analog photography appeal, the I-1 camera app comes in when one wishes to make fine adjustments, along with some distance operations. For example, photographers will be able to remotely hit the shutter or take multiple-exposure shots.

Another exception to modernity is USB charging, which is only there for customer's convenience because all the modern electronic devices use this method. The new I-1 uses Impossible Project type 600 film that comes at various prices to speak for various quality levels.

The history of Project Impossible that brought this analog photography camera into reality dates back to 2008 when Austrian photographer Florian Kaps and Andre Bosman teamed up to revive polaroid, The Jakarta Post highlighted. Eight years later, that effort finally yielded what the innovators call "I-1 600-type instant film camera."

Hitting the stores on May 10, the I-1 camera price is significantly affordable compared to other classic camera types at the vintage shops. This video describes how the journey of the camera came into being.

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