Apple iPhone has skyrocketed with the release of iPhone 6 smart phones in the last quarter of 2014. It has been the best gift sold during the holiday season, and still is on the upcoming Chinese New Year.
The latest gadgets from Apple have been the preferred brand to buy as gifts to loved ones by wealthy Chinese men and women. Feb. 19 marks Chinese New Year and Apple is doing its best to cash it all in less than three weeks, Fortune reported.
As to date, Apple holds the highest spot as top luxury brand in China based on the survey from the millionaire shoppers in China. Apple brushed aside Cartier, Hermes, and Louis Vuitton, the luxury brands that won the previous year.
According to a survey conducted by Hurun Research Institute, after questioning a number of ultra-rich Chinese people with a net worth of over than 10 million RNB or equivalent to $1.6 million, have chosen Apple as the best gift to give in China, according to Immortal News.
"The upcoming Chinese New Year would be the peak of gift giving in China. Apple has become the most eye-catching gift brand this year," disclosed Hurun Research Institute
The Chinese government halted the overspending on luxury gifts which had a great effect on the consuming public's habits of spending. The wealthy people in China learned the practical way of buying items like smart phones and watches. It changed their buying habits for the better.
The most preferred gift for men this 2015 are watches, which gives Apple a good opportunity to sell since the tech giant is to release the iWatch soon.