Google's Accelerated Mobile Pages first came to the public scene in 2015 and now the tech giant has finally implemented the new technology on the smartphone platform. The new mobile phone technology is now live on the Google News site in US English.
Accelerated Mobile Pages, as the name indicates, is Google's new technology to boost the process of loading mobile webpages and render them in browser much faster. This acceleration takes places by compressing the webpages and optimizing them for fast downloading, Android Headlines reported.
The new smartphone technology will also downgrade the complexity of web pages so lighter mobile phone models can smoothly navigate them without crashing their browsers. Additionally, Accelerated Mobile Pages will also benefit developing countries where slow internet speed does not allow the users to surf the internet efficiently because web pages with larger size take a longer time to download.
Google claims that Accelerated Mobile Pages with allow four times faster website navigation compared to the standard web pages which are AMP-unoptimized. This interprets into nearly 90 percent reduction in mobile internet data usage, which does not doubt an admirable improvement.
The fairly compressed and highly optimized mobile web pages also mean that mobile web surfers in countries with good internet standard will enjoy instant click-open speeds. So news sites or magazines that previously required more patience will now open within few seconds. However, Google is still working on extending its capacity as currently, only its own news site is on the menu.
Although Google took a full year before the company could finally realize AMP technology, but it was only because certain technical issued had to be handled with care. For example, the acceleration was getting in the way of displaying mobile ads smoothly, causing lags and damaging ad quality.
AMP sites have been on the rise, and now with Google putting its own news portal on the block, there is great optimism for optimization of everything on the internet in the coming years. But for now, Google News readers using Android phones and iPhones can enjoy a lightning-fast browsing experience.
The goodwill hunting of Google's struggle is proved by Accelerated Mobile Pages' official website where web developers can learn and implement this technology into their websites. This video explains AMP in depth.