Fans should be prepared to have their hearts melt as Song Joong Ki's latest CF for the world's largest chain of ice cream shops, Baskin Robbins, have been released.
The good news came to light when Baskin Robbins' official YouTube account began streaming the four distinct versions of the highly anticipated advertisement, with diverse lengths and endings on April 28, Thursday.
The 30-year-old star appears on-screen promoting the brand's newest menu along with a female actress. Each scene continues the premise that he is out on a date, particularly when the woman asks, "[How do you eat] A cotton candy blast?" with Song describing the sensations he felt in a sweet voice.
The commercial film ended with an evoking sensual image of Song and the woman, tasting the brand's newest ice cream flavor together. In the video, the actor emits a special aura and showed off his charismatic signature smile, heightening the interest of the viewers to buy the product.
The teaser for his Baskin Robbin commercial racked up more than 67,000 views within a two hour period, representing his growing impact as a product endorser. Due to his groundbreaking performance in the blockbuster drama series, "Descendants of the Sun," Song have racked up a huge fan base in countries around the world, most notably in mainland China, Japan, and Hong Kong.
Song's popularity has garnered him a slew of lucrative commercial endorsements. Dubbed as the new Hallyu king, the superstar is the promotional celebrity face for more than 30 big-name products and companies, including Dongwon F&B, Forencos, ShinSung, Jeju Air, HiteJinro, LG Household & Health Care, Shinsung, and Domino's Pizza.
The actor's appeal is so widespread across borders that he has been tapped by the South Korea's Ministry of Culture, Sports, and Tourism, to be the country's newest honorary ambassador, wherein he will star in both print and TV advertisements that will boost Korean tourism.
The advertisements' will be aired in early July in Japan, China, and Southeast Asia, The Korea Times reported. Check out the video below: