Apple Music Connect will reportedly get demoted in the upcoming overhaul for the iOS 10 version. The feature allowed musicians and famous artists to share their audio files, videos and photos to their fanbase.
The feature was one of the highlights when Apple Music was launched last year. One of its main goals was to help the streaming service reach higher numbers of users because famous artists would be on the social networking feature too.
Apple (NASDAQ: AAPL) seems to have made a mistake in betting on the feature as only a handful of users actually used it. Some users have even found out how to disable the feature altogether.
In the upcoming iOS 10 Apple Music overhaul, the Connect social networking feature will be demoted into a more obscured part of the app. Apple has been reportedly planning for redeveloping the app and introducing major changes to keep it relevant to the times and in hopes of increasing their number of users.
With its demotion, the Apple Music Connect feature will become integrated in the "For You" recommendations part of the app. It will not get removed but interested users will have to find it in to the deeper parts instead of having it exist at the tab across the app's interface.
Connect will most likely stay the same and no new features will be introduced this year, according to 9 to 5 Mac. Some users just want the feature to provide feeds of the artists' Facebook, Twitter and Instagram accounts instead of having a separate platform.
Apple Music has failed to generate much hype and income. It is one of the reasons why Apple could be planning the overhaul for the app's features which will be revealed at their upcoming Worldwide Developers Conference.
Another problem this week was users trying to figure out whether the app deleted their local music files. The app was reportedly uploading the files on iCloud, according to Mac Rumors.
All the confusion and problems within the Apple Music app points to a much needed redevelopment of its features in iOS 10. Apple may try to minimize the features as not to confuse their users with cluttered user interfaces.