Instagram on May 10, Tuesday launched a new colorful icon to replace the vintage camera logo users have loved, and tweaked the app’s color scheme by using black-and-white tones. The photo-sharing company’s icon now looks totally different with bright shades of purple, pink, yellow and orange.
In a blog post, the move to go for a flatter icon combined with the rainbow-like scheme comes from the company’s vision to be more modern and to follow what users think of their brand. The redesigned user interface, however, was a bit toned down, which is the company’s way to help uploaded images and videos standout more.
“As a part of our process, we also asked people at the company to draw the Instagram icon from memory in 5 seconds,” said Ian Spalter, Instagram’s head of design in the company’s blog post. “Almost all of them drew the rainbow, lens and viewfinder.”
Apart from the alterations made in the icon and the app, other creative tools, including Boomerang, Layout and Hyperlapse, were also given a makeover by applying the same colors of the company’s new look. The icons of the trio were also tweaked by redesigning them with more rounded exteriors. In the case of the collage maker, Layout, the company has transformed it from a square to a grid.
This latest development from Instagram took some time to finally come into fruition. According to Tech Crunch, the company began developing this reboot since last summer, where they tested more than 300 icons before finding a lead in November. News of the redesign got out a couple of weeks ago prompting users to leak about the gradient-themed icon.
Now that the official new look of the modern Instagram is out, users have already contributed their own share of mixed reactions about it. Some people have commented not so positive reviews about the icon, saying that they prefer the vintage logo. Others liked the new changes in the app but suggests that the icon is just not working for them.
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