Almost a month after reports came out that “Descendants of the Sun” actor Song Joong-ki is the new endorser of Domino's Pizza, Blossom Entertainment released on Wednesday the new advertisement of the fastfood chain.
The photo showed the 30-year-old actor and fellow Hallyu actor, Park Bo Gum, holding a slice of Domino’s Pizza each, while showing their cheesiest smiles and in a “bromance” pose. The two actors make Domino’s Pizza history by being the first pair of male endorsers for both TV and print ads.
In selecting the two actors known for their warm friendship and bromance, Domino’s Pizza said, “We believe that Song Joong Ki and Park Bo Gum, who are extremely popular both domestically and internationally, will have a positive influence on the brand image of Domino’s Pizza.”
Song Joong-ki is the most popular actor now in China and South Korea, besides being a popular endorser of clothes brand, ice cream, telecom, cosmetics, beer and even a rice cooker. Like Song Joong-ki, Park Bo Gum is a Blossom Entertainment talent and is a lead actor in the KBS 2TV historical drama “Moonlight Drawn by Clouds.”
Before getting the two actors as pizza endorsers, Domino’s Pizza – which has now 417 stores across South Korea – had Gong Yoo and Suzy, and Kim Woo Bin and Kim So Hyun as endorsers.
Meanwhile, for its new print campaign for Baskin Robbins, Song Joong-ki ditches the female model he starred with in the TV commercial and appears alone to promote the ice cream brand’s Cotton Candy Tumbler Promo which is available in the market beginning May 25. It is available in fruit blast strawberry, mocha cappuccino blast and cotton candy wonderland flavors.