As promised by Domino’s Pizza, the fast food chain released on Friday, June 10, the "bromance" TV commercial of Song Joong-ki and Park Bo Gum.
The 16-second video does not even show a single slice of Domino’s Pizza, but two handsome Korean actors looking cute, winking, clasping hands and looking dapper. That is the version posted on YouTube.
However, on Blossom Entertainment’s Facebook page, there is another version showing prawns, indicating a seafood-flavor pizza the bromance couple is promoting. Initially, they are seen holding one slice each of the pizza, unlike in the print version where “Descendants of the Sun” star Song Joong-ki is feeding Park Bo Gum a slice like what newly married couple do during their wedding banquet.
Titled “Dominostory,” this version of the commercial was sent in advance by Ron Pope to Blossom Entertainment, the talent agency of Song Joong-ki which the actor has been rumored to be leaving for a 20-billion-won deal with a Chinese agency. However, Blossom Entertainment has denied the report.
In 10 hours since the commercial was posted on Blossom Entertainment’s Facebook page, it has garnered more than 25,000 hits, while 1,000 fans of the actor had liked it.
It is not just the commercials of Domino’s Pizza that diners like but its core product. The Street reported that the gap is widening between Domino’s Pizza and rival Pizza Hut in the U.S. In 2015, Domino’s outperformed Pizza Hut by registering a 12 percent spike in domestic same-store sales in the U.S. compared to only 1 percent for its competitor.
The brand did it by promoting a new $5.99 value men, $8.99 pan pizzas and made digital ordering easy. To catch up, Pizza Hut launched in late 2015 a $5 Flavor Menu which offers diners a choice of several items, including a medium one-topping pizza, eight buffalo wings and a pasta dish for $5.