Facebook is now letting users upload videos on the comments section in an effort to push more video views and playback into the social network in order to prolong the time that a user stays.
The social network giant has been pushing video and the Facebook Live feature was another recent attempt. Now, they are allowing users to post videos as comments on any post possible on the social media network with billions of active users.
In the recent years, Facebook has been widely successful in terms of social networking. They have also managed to drive into the photo sharing market with their acquisition of Instagram.
Video is becoming more valuable for advertisements and page views as the advancements in technology allow for faster Internet download and upload speeds. Facebook wants in on the action as early as possible.
The video commenting feature was actually born on a previous Hackathon event with a team led by Facebook's Bob Baldwin, Android Headlines has learned. Baldwin also led the team who developed the photo commenting feature that was also introduced on Facebook.
Initially, Facebook allowed people to only upload videos on their profiles. Then, the social network even included an embed feature for Facebook videos for them to increase their reach in the Internet.
Facebook users can upload videos by clicking or tapping on the camera icon that can be found in the comment field of a post, PC Magazine reported. Users can choose whether to upload an already recorded clip or to capture a new one using their phone's camera, similar to how they can also send snippets of video through the Messenger app.
The social network giant is still not giving up on photos yet. They are even forcing users to download their new Moments app for photos or else the Facebook user's automatically synced photos will be deleted in July 7.
Facebook's new video commenting feature does allow users to have another medium to express themselves. However, the bandwidth could be a problem for some as playing videos through mobile data or simply uploading them can eat up a significant amount which can lead to a full data cap.