Three animated anti-corruption campaigns featuring cartoonized Xi Jinping released online gathered the attention of netizens over the Spring Festival.
The two-minute-long animations entitled "Is It Easier for the Public to Get Stuff Done with the Government?", "Is the 'Mass Line' Campaign for Real?", and "Are Officials Really Scared?" depict a comparative analysis of what has happened before and after the "Mass Line" campaign.
The "Mass Line" advocacy is an initiative during the years 2013 to 2014 launched to strengthen the relations between CPC officials and the masses.
In the online campaigns, an animated Xi talks with and eats along the members of the public. He waves a "Mass Line" advocacy flag and wields a stick, hitting a tiger symbolic of his strong commitment to target high-ranking officials allegedly involved in graft and corruption.
The videos were first published on Tuesday evening on Youku, a popular video streaming site in China. On the succeeding day, other social networking platforms and video websites shared the animations, making the online anti-corruption advocacy a big hit for the netizens.
To date, the animations have already reached hundreds of thousand views.
Prior to the release of these videos, other virtual anti-corruption campaigns have also gained the attention of online viewers. One of which is the Oct. 2013 animation "How Do They Become Slate Leaders?", which is said to be the first video to feature Chinese leaders.
Cartoonized campaigns are seen as a rising platform by which serious matters headlined by Chinese officials can be publicized in a lighter approach and in a more attractive way.