Apple has announced on Wednesday (September 7) that Apple Music, its streaming service adds another 2 million people hitting a total of 17 million subscribers. The statistics may be compared with 39 million subscribers while recording total listeners of 100 million for Spotify till last June.
Ignoring immense competition among the industry giants like Apple Music, Spotify and Tidal the former continues to grow aggressively in the fast growing market. All service providers in the music industry offer same catalogue for the similar generalized tariff. However, Apple Music's successive growth apparently outrights Spotify's efforts in diminishing rivals through offering free and ad-supported versions, reports CNET.
Experts observe the growth as a welcoming sign for Apple following weaker sales growth for iPhones. Apple has been struggling hard in finding other means of monetization from its existing service consumers.
The app giant has opted for such monetization efforts instead of offering those services for free to allure consumers purchasing smart-phones. Since the services are directly aligned to iPhones and more accessible from, hence their continuous growths are much more predicted, reports TechCrunch.
Applauding the outstanding growth recorded by the music streaming service, Tim Cook, the Apple CEO has also announced on September 7 broadcasting episodes of Carpool Karaoke. The mass popular comedy show, moderated by late night talk show host, James Corden will be available in Apple Music from early next year.
In his speech, Mr. Cook has represented Apple Music as the premier destination for new as well as existing artists to debut their exclusive music. Moreover, he has hinted for 70 more new releases from mass-acclaimed stars like Taylor Swift, Frank Ocean and Drake.
Apple has opted for earning revenues from different streaming services to offset the downward trend in sales of iPhones. The decision has been acknowledged as appropriate for Apple since its music streaming service has successfully added 2 million new subscribers since last June. Ecstatic Apple CEO has announced for new releases from the most popular stars to keep the growth continuing.
The following YouTube video contains Taylor's performance: