"Pokemon Go" players may encounter more Pokemons soon, especially during the upcoming fright-filled holiday. Niantic teased of a Halloween event and increased Pokemon trainer activity in its latest social media update.
Several messages posted on "Pokemon Go's" official Facebook page invited gamers to take advantage of the upcoming Halloween holiday to catch Pokemon monsters. One of Niantic's Facebook posts caught the attention of avid fans given its announcement of more Pokemon encounters.
The said message sparked speculations that Niantic may soon introduce its first gaming event for "Pokemon Go." However, the company's Facebook message only made mention of an increased number of Pokemon creatures that trainers may encounter during Halloween.
Apart from the Pokemon capture teaser, Niantic also promoted the game's AR camera functionality. Sharing monster encounters and Pokemon capture moments with the AR camera is a great way to connect with friends, as indicated in the Facebook announcement.
Meanwhile, Niantic's revenue levels from "Pokemon Go's" in-game purchases bested other mobile games such as "Clash of Clans" and "Candy Crush Saga." Data from market research firm App Annie obtained by Android Authority revealed the mobile game's impressive $600 million revenue.
"Pokemon Go" in-game purchases reached the said revenue level in its first 90 days. Mobile gaming competitors "Candy Crush Saga" and "Clash of Clans" surpassed the $600 million mark after 200 days and 500 days, respectively.
In Q3, Niantic's mobile gaming app was the most played Android game, according to App Annie. Gamers spent 45 percent of their time playing "Pokemon Go," as compared to other popular Android gaming titles.
In other news, it appears that game developers are considering a potential cross promotion between "Pokemon Go" and "Pokemon Sun and Moon." During an interview with Game Informer, game director Junichi Masuda shared potential enhancements that may link the two games to each other.
"We want to have a kind of way to connect the two or have a way for people who enjoyed one to enjoy some of their progress in the other," Masuda stated. "But that will definitely come down the road."
"Pokemon Go" was released in selected countries in July before its deployment to other worldwide markets. Watch a trailer for the game below: