Social media giant Facebook announced a new feature in its Messenger app at its F8 Conference that allows businesses to interact with their consumers.
According to The Christian Science Monitor, the new feature will enable businesses to provide personalized online service to consumers. Moreover, the businesses on the Messenger program will allow companies to give consumers interactive receipts tied to their orders, send order-tracking information and chat in real time with their consumers.
Furthermore, the social media company is opening up Messenger to developers, so they can integrate their own apps into Messenger. Users can share music, photos and videos without any difficulty. Not only that, they can make their own special-effects videos or GIFs and share it to their friends through Messenger.
Mark Zuckerberg, CEO and co-founder of Facebook, said, "Over the last couple years, we've been building Messenger into a service that can help you express yourself in many more ways beyond simple text messages."
FlipLip, Camoji, Keek, JibJab, ESPN, The Weather Channel, Cleo Video Texting and Strobe are some of the initial Messenger content app partners, according to TechCrunch. Facebook has also declared that users will be able to use Messenger to send money to their friends using Messenger.
Mark Zuckerberg said that the company will be able to show spherical videos later this year. The spherical videos are filmed with cameras and offers an immersive, 360-degree experience. The spherical video does not require a headset and runs on standard phones and inside standard browsers. California-based Facebook has also announced new plugins that will help users to embed Facebook comments and videos in other sites easily.