The online retailer Amazon has launched a hardware button that allows its customers to order products just at the push of a button.
The new button is named as the Dash Button comes with a reusable adhesive and hook so as to facilitate the user to place it as per their need in the bathroom, kitchen or the laundry room. Moreover, this gum sized button comes labeled with the name of a different frequently used product.
Furthermore, IBN LIVE has reportedly explained that it comes with inbuilt sensors which help to connect it to the Amazon app via WiFi. However, as of now, the company has tied up with brands like Tide, Gillette and Huggies, and a press of the Dash Button would place the respective order which Amazon claims would be delivered at the earliest. The service however, has been restricted to three buttons per consumer presently.
According to USA Today, the trial service is available only to premium customers of Amazon based on request. Furthermore, clearing the air about mischievous children who would like to press the button repeatedly, the company has remarked that any number of presses of the button places one order only with the provision of a 30 minute window to cancel it.
However, festering to the speculation about the button being an April fool's prank following its launch on Tuesday, the company assured the consumers that it was real. This new endeavor by the world's best CEO would help not only in saving last minute trips to the shopping complex but also would increase and diversify the consumer base for Amazon.