Twitter has introduced a new homepage that allows non-users with no Twitter accounts to access the tweets of their favorite celebrities, sports, church and political heroes.
The new homepage features a category that divides these varied interests hoping that the new user would not get lost in all the chat and clutter.
Breaking down the content in Twitter into news, sports, technology, and fashion would generate more interest to people who does not necessarily in to tweeting and just wants to look around, Twitter hopes, Fast Company reported.
On top of the interest groups include NASCAR and high fashion followed by country music side by side with the motivational, inspirational content.
Further categories are broken down and a search interface is now introduced to make it easy to find the tweets of your favorite celebrities.
What Twitter wants to attain with the changes it has recently installed is to pull registered users back to the site and engaged them again in tweeting.
What alarms Twitter is the waning interest of registered users, according to the Wall Street Journal (WSJ).
According to the publication, although the new Twitter homepage is getting interesting for a change, it still missed the point as to why people would be drawn to the social media site.
Annoying adverts and missives are now present and the new homepage tries to drive the focus on the celebrities and not the conversations that create new communities and makes one part of it by means of a hashtag.
Twitter said it has more than 500 million registered accounts, but only about 284 million are active users.