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Blindfolded Kids Find Moms In Pandora’s Mother’s Day Ad; Experiment Shows Remarkable Maternal Bond

| Apr 22, 2015 04:19 AM EDT

Pandora jewelry ad

How well do you know your Mom? In a pre-Mother's Day ad for Pandora, six kids aged 3 to 9 years old were blindfolded and then asked to find their Moms in a lineup of six women. The experiment shows a remarkable maternal bond.

The children performed many actions to locate their mothers. They touched the women's faces, smelled their t-shirts, and even snuggled noses.

The experiment is featured in a new ad for the company Pandora, according to Metro. Pandora was the corporate sponsor for the pre-Mother's Day experiment.

All six children were able to find their mothers successfully. They celebrated the recognition by hugging them.

A spokesperson for Pandora said that the children were guided in the direction of the group of women. They then had to use their "senses" and "intuition" to find their mother.

The children experienced a rainbow of emotions ranging from anxiety to love. Eventually they all succeeded in locating their "one and only" mothers.

Pandora notes that all the six mothers were unique in their "shape" and "personality." This also made the connection and "precious love" between the mothers and children unique.  

The ad ends with the tagline that all women are "unique." Pandora's video clip was uploaded to the company's YouTube channel on April 13. Since then it has racked up an incredible 4.3 million views, according to Mirror.   

Pandora is a Danish international jewelry producer and retailer, which was founded in 1982. It markets its products in over 80 countries and its revenue in 2014 was $1.72 billion.

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