Ever since the Apple's acquisition of Beats Music, many industry experts speculate that the tech giant will be entering the streaming music market. Recent rumors claim that Apple will be releasing its revamped music streaming service in the upcoming Worldwide Developers Conference (WWDC).
Rumors claim that Apple's music streaming service will fetch a monthly subscription fee of $10. This will put Apple's service right into the same pricing bracket as Slacker and Pandora.
According to Extreme Tech, people with insider information about the project say that Apple's music streaming service will provide unlimited on-demand streaming but the artists' entire catalog will not be offered completely for free, unlike Spotify.
Aside from music streaming, Apple is planning to add Internet-based radio channels similar to the service offered by satellite radio service Sirius/XM. As of this writing, Apple has yet to strike a deal with three of the biggest music labels; Universal Music Group, Warner Music Group and Sony Music Entertainment.
According to The Wall Street Journal, Apple is responsible for an estimated 80 to 85 percent of worldwide music download. However, music streaming is not one of Apple's major market. Spotify on the other hand is responsible for 86 percent of music streaming traffic in the United States, experts estimate the same figure on the global market.
Apple plans to initiate a massive advertising campaign to support its new music service. In order to promote the service, Apple is rumored to offer it for free albeit for a limited time period only.
Rumors also claim that Apple is planning to release the service in its rival Android platform.