China's largest online direct sales company, JD.com Inc., has officially launched an online platform on July 6, Monday, aimed at helping rural governments to promote and sell their traditional goods and products across the country.
The China Daily reported that the Suqian Mall will promote via e-commerce local specialties from Suqian City in East China's Jiangsu Province. Suqian City is the hometown of JD's CEO Liu Qiangdong, and it is one of 200 local governments that have showcased traditional goods, such as fruits or liquors, using JD's online platforms.
JD.com, a U.S.-listed company, said that the online platform is part of the company's "going rural" strategy to help rural residents buy whatever they need through JD's e-commerce platform.
"By further cooperation with local governments, we'd like to help more farmers sell their products across the country. This will help them increase their incomes," Lan Ye, chief marketing officer of JD, said.
JD said that since its pilot run in February, local governments have reported sales of around 20 million yuan ($3.22 million), helping the "local specialty" business in rural communities.
"You need to have proactive government partners, which are determined to make sure that all the local specialties are in line with the high-quality products we sell on our site, which is not an easy thing to do," Jerome Ma, vice president of JD, said.
In April, JD.com has launched a platform where merchants across the globe can sell goods directly to Chinese consumers. The company said that the cross-border e-commerce platform, JD Worldwide, will provide consumers with a convenient way to buy authentic imported products from international producers and suppliers from countries such as Australia, France, Germany, South Korea, Japan, New Zealand, the United Kingdom and the United States.