Sales of Apple's newest wearable technology Apple Watch is said to have declined by as much as 90 percent since its April launch, according to a report.
Market Watch cited data taken from Slice Intelligence estimating that Apple sold an average of 200,000 watches a day in its first week based from electronic receipts sent to millions of email addresses after purchases. But its latest data has shown that Apple watch sales in the US have gone down to less than 20,000units a day and sometimes even as low as less than 10,000 units a day.
An earlier report by Market Watch discussed the probable factors that might be the reason behind the decline in the sales of the Apple Watch. The report cited Endeavor Research analyst Richard Windsor who said that "Apple's failure to come up with a compelling use to which the device could be put is the single biggest reason it is underperforming."
Apple has not released any official data on their watch sales so far and some have questioned the data released by Slice. However, Windsor's statement has raised the question about the inability of Apple to persuade potential customers to buy its watches.
The watches are designed to complement the user's iPhone with features such as text and email alerts, heart monitoring, weather information, Apple Pay to name a few. But with the cheapest version costing around $350 and its features already available with a smartphone, users have no compelling reason to purchase the watch.
Despite the seemingly bad news, Forbes has said that investors should not be worried. This is taking into account factors such as international sales, retail availability, the potential of sampling bias and the fact that people have a tendency to wait and watch.