Popular music app Spotify is set to drop Discover Weekly, a two-hour personalized playlist for every user. Discover Weekly refreshes every Monday with a new set of songs fitted for the listener. The selection is a mix of the subscriber's favorite songs and the songs played by fellow app users with the same musical preferences.
Hitting everyone's smartphones very soon, the app aspires not only to please music lovers but the start the week right and beat up Monday blues, Time reported.
Conceived last April, this latest advancement presents a new way for music lovers to visit their favorite hits while discovering fresh releases along the way. Announcing the new feature, Spotify said, "It's like having your best friend make you a personalized mixtape every single week."
This innovation is Spotify's first try in combining the user's personal taste with the choices of its other users. In the past it allowed the sharing of playlists to encourage interaction among subscribers. Spotify hints that using the feature frequently enhances its adaptability to the listener's taste. The playlist may be downloaded to make it available offline when someone is traveling.
To get in touch with their liked or discovered tracks, listeners should save the songs before the following week's mix shows up and presumably replaces the previous one.
While this feature is new on Spotify, several music apps and stores have done this in the past. Beats by Apple is known for its mood-based music recommendations. Echo Nest and See Scientific, two companies acquired by Spotify, focused on music analytics and have used data for personalization and recommendations.
Now that Spotify has dropped a promising reveal, bloggers and tech fans are waiting for its rival, Apple's move. The two companies have been aggressive in announcing changes and new features to combat each other. Apple has its share of recent innovations and is currently spending more money in its music app, a move that the Swedish start-up should be prepared for.