Google has launched a new logo just weeks after the search engine giant reorganized to form a parent company named Alphabet. It now includes the same blend of red, yellow, green, and blue, yet with different hues and an original, simpler font style. Meanwhile, the shorthand logo "g" on mobile devices such as smartphones and tablets was changed to uppercase, and now contains the company colors instead of being white.
Google announced the new logo in a blog post on September 1, Tuesday. The company's logo has used the same color scheme during its entire history, since its founding in September 1998.
A string of dots in the multinational firm's iconic colors also show up in two different situations. That is when a spoken command is being processed, or another service is completing a task.
Google launched the new logo to allow seamless cross-platform computing. It will be compatible for various devices including desktops, laptops, tablets, mobile phones, and smartwatches; and types of input such as typing, tapping, and talking.
Another major change in the logo is the discarding of its serif typeface that Google has used for over 16 years. In fact, the new Product Sans typeface is extremely basic and "geometric," and uses a schoolbook printing style, according to LiveMint.
Google has altered its company logo five other times. However, the newest design change is the most drastic one since May 1999 when the company ditched the exclamation point that followed its name, according to The Times of India.
The redesigned logo represents a trend among tech companies. Many of them are choosing visual representations that have more contemporary and lively fonts.
Google was originally named as a misspelling of "googol," which is the number 1 followed by 100 zeros. It was to represent a search engine that could provide huge amounts of information.
This video shows the evolution of the Google company and logo: