Android and Apple mobile users are going ecstatic over the launch of Adblock Plus; however, some companies who make profits via online advertising are not too happy.
Adblock Plus is available now for iOS, VentureBeat reported. Adblock Plus automatically finds ads considered malicious or annoying. Low-key ads are permitted only by default; but users can choose to block these ads. The new browser has also seen developments in bookmarking and scrolling that are not found in the Apple's Safari.
Adblock Plus launch matches with Apple's unveiling of iOS 9 and improvements on Safari's ad-blocking capabilities. However, Adblock Plus Company states that it was just coincidence.
Adblock Plus' predecessor in 2013 focused on preventing in-app ads, but was removed with the similar apps from Google Play Store on the same year as publised by NDTV Gadgets. Only recently, it came back as the beta version was reported four months earlier. Official version may be downloaded from the Play Store.
Adblock Plus was created by Wladimir Palant as open-source software that provides browser extensions to prevent annoying pop-ups, video, ads, online ads and malvertisements, ZDNet said. It was available initially on Opera, Firefox, Internet Explorer and Chrome browsers. In 2011, the EyeoGmBH was created by Palant for the project Adblock Plus.
Ad blocking is not illegal, it became a controversy because online advertisers saw it as threat to the business. Millions of users around the world depend on this technology as a protection of their devices from the obtrusive ads. Recent cases were filed versus Adblock; with the court ruling that ad blocking is legal, the browser won.
Adblock Plus does not focus on blocking these ads. It also encourages Acceptable Ads initiative where adblocking software permits decent ads to show on-screen. The software also aims to make clutter-free Internet by looking for a neutral ground between content makers and users, advertisers and publishers.
Adblock Plus for Android and iOS makes a better Internet event for users by permitting faster browsing and longer battery life. The iOS app works well with devices running the iOS 8.0 and higher while Android app works on version 2.3 up.