The WWE Universe invests a huge part of their time coming up with new storylines and rivalries for their favorite wrestler. Some spin the WWE rumor mills just for the heck of it, while others create their own outcomes and blast it on the worldwide web.
In this edition, highlights and lowlights primarily focus on two comebacking superstars at Night of Champions, as well as a rubber match at Hell in a Cell.
As always, the WWE Universe should take all of these with a grain of salt.
Chris Jericho
Following a surprising - yet unsuccessful - return to the squared circle against The Wyatt Family, Chris Jericho seemed to ruffle the feathers of his Night of Champion teammates Dean Ambrose and Roman Reigns.
It was evident how Jericho struggled in first match back, especially having a behemoth like Braun Strowman on the other side of the ring.
The Wyatt's Black Sheep made it look easy as he manhandled the first-ever Undisputed WWF Champion into submission.
After the defeat, a disappointed Jericho rammed through the shoulder of Ambrose.
The easiest route is for this scenario to turn into a long rivalry that pits Y2J against The Lunatic Fringe.
However, it's sort of fun to think that the two superstars will form a dysfunctional tag team - in the same vein as Kane and Daniel Bryan's - and wreak havoc in the division.
Kane
After a beaten up Seth Rollins successfully defended his WWE World Heavyweight Championship against Sting, Sheamus quickly ran out to the ring and delivered a massive Brogue Kick to the champ.
The Celtic Warrior was about to cash in his Money in the Bank briefcase before Kane interrupted and delivered solid chokeslams to Rollins and Sheamus.
Night of Champions opened a lot of doors for The Devil's Favorite Demon.
One, he could launch himself into the title picture, and form a complicated conflict with Seth Rollins - after all he saved Rollins from relinquishing the title and exacted revenge at the same time.
Two, he could be in a slugfest with Sheamus for months to come.
Or three, he could do both one and two, and go on a mean, vengeful streak culminating in an appearance at...
Brock Lesnar vs. Undertaker Part III
Hell in a Cell will feature a rubber match between The Undertaker and Brock Lesnar inside a steel cage.
The first match was a classic - not to mention shocking - match that saw The Beast Incarnate break The Deadman's Wrestlemania streak.
In the rematch, Undertaker got the win via submission following a controversial call by the timekeeper.
This third encounter will once and for all settle the score of this violent, larger-than-life rivalry.