Despite issuing a second on-screen apology to Miss America contestant Kelley Johnson for mocking her talent of being a nurse, "The View" hosts have still not been able to convince advertisers of their sincerity with three more firms pulling out their commercial dollars from the show.
While the show and its hosts are struggling for the situation to get back to normal and even dedicated an apology segment to nurses with 52 of them in the studio, nothing has been able to quieten down the huge storm of controversy that erupted on the show.
In addition, that particular segment dedicated to nurses hosted two nursing instructors to speak to the co-hosts about the type of work nurses engage in on a daily basis.
Hours after airing the apology segment advertisers such as Snuggle, Party City and McCormick which felt that advertising on the show was in bad taste decided to join the previous two companies that pulled out, according to New York Daily News.
The furor began last week when co-hosts Michelle Collins and Joy Behar mocked Miss Colorado's efforts to highlight the work by nurses during a monologue at the Miss America pageant where a particular segment focused on each contestant's individual talent.
The Miss America contestant being a nurse herself took the opportunity to enlighten audiences with a story about how she cared for a patient with Alzheimers and the experience helped her recall why she chose to be a nurse.
With the work of nurses being unappreciated, co-host Behar mocked Johnson for wearing a stethoscope implying it should be reserved for only doctors. The comments prompted an outpouring of support with many nurses rallying round the hashtag #NursesUnite to support Johnson.
Soon after the first apology by the hosts the day after the mocking, the country's two largest advertisers, dairy company Eggland's Best and Johnson & Johnson decided to exit from airing their commercials on the show, according to 7 News.