Huami Corp., China's largest and the world's third-largest wearable device maker, has unveiled a new design concept in fitness bands, the China Daily reported.
Huang Wang, founder and CEO of Huami, said that the company has achieved a milestone product with the firm's new Amazfit band. Huami has partnered with Xiaomi Corp. in developing wearable products.
After its Mi band, Huami presented the Amazfit in Beijing in its first public appearance this week as the company's second fitness tracker.
Its module said that the device is made out of modern ceramic, zirconium oxide, making it resistant to various conditions, including extreme heat.
The report said that the new fitness band comes in black (the Equator) and white (the Moon Frost) color options. It is water-resistant and can sync with smartphones and tablets via the company's Mi Fit application.
The Amazfit has a 15mAh battery that can last up to 10 days, designers said.
According to the report, the device's networking ability enables customers to check on their smart-home appliances, and make payments using Alipay, Alibaba's online payment service.
While the Mi costs 79 yuan ($13), considered the cheapest fitness device on the market, the Amazfit is aimed at attracting more high-end buyers and will cost 299 yuan with added accessories available on top of that.
"With its varying fashionable ornaments and accessories, the product will give fashion lovers more choice," Huang said during the launching ceremony. "We have already grasped the market with the low price and basic functionality of the Mi, while this time we will focus on people who care more about design and sense of fashion," he added.
The new Amazfit's designs were created by Huami's research and development center in California's Silicon Valley, made up of a team that has experience working at top Internet companies such as Google Inc., according to Huang.