Tech giant Google recently announced a new product aimed to change the way advertisers serve ads to users. This new tool called Customer Match will allow advertisers to upload lists of customer emails and match them to users of Gmail, YouTube and Google Search.
For example, a hotel can upload a list of user emails from its own rewards program, those customers will then see ads coming from that company every time they use Google Search, YouTube or Gmail.
Google senior vice president of ads and commerce Sridhar Ramaswamy posted on the Google AdWords blog, "With Customer Match, your brand is right there, with the right message, at the moment your customer is receptive. Only Google can help you do this to delight your most loyal customers in the moments that truly matter."
Many tech analysts said that by tapping on user email address through the Customer Match service, Google can better serve ads relative to user browsing habit or interests. The Customer Match tool will also allow advertising companies to create a more general user profile based on their browsing habit and interests.
Currently, the mobile platform shows a large market potential for advertisers. However, the increase proliferation of ad blocking software makes it more difficult to squeeze advertising money out of it. Tech giant Apple recently made significant ad blocking upgrades on its iOS 9 operating system, according to The Verge.
Posting on the same blog, Ramaswamy also announced the launch of Universal App Campaigns. A similar tool that allow advertisers to reach app users via Google Play, YouTube, Google Search and Google Display Network.