Facebook recently tweaked its "On This Day" feature that allows users to revisit moments they have shared on the social media platform.
The new filters now give Facebook users control over the memories they can see and share. Moreover, the new tools allow customization and help users avoid the painful or traumatic times, The Huffington Post reported.
Facebook's "On This Day" app derived inspiration from the success of the smartphone application Timehop. While Timehop allows people to share their favorite memories from snaps posted on Facebook, Instagram, Twitter, plus other sites, On This Day skims through Facebook alone.
Though Facebook tested the "On This Day" feature before bringing it to market in March, it overlooked the fact that there are people who would rather not relive certain events or associations stored away in the site.
Facebook apologized to users whose posts about an unfortunate incident or a death in the family ended up in its Year in Review feature, The Washington Post reported.
Mark Zuckerberg's company kept trying to get it right but still faced glitches. Facebook came under fire for dredging up unhappy memories.
Facebook listened to users' feedback and went on to develop the current iteration of the "On This Day" feature. By adding preferences, Facebook gave users the upper hand and showed responsiveness to people's feelings.
The 1.49 billion users who actively log on to Facebook not only have the option to share or not to share old snaps that pop on the screen, but also use the controls that can filter out people and dates.