He came bursting on to the scene as Russian brute, no one could beat him as Rusev went on a very lengthy unbeaten run. A muscular frame and an overall intimidating presence. I got the feeling the man from Bulgaria who became an adopted Russian, was Brock Lesnar like.
I liken Rusev to the beast incarnate due to the fact the WWE didn't show him to lose much. Big Show, Mark Henry and Ryback all lost to Rusev as the Bulgarian brute's character was starting to blossom.
Sadly though when WWE have a good angle they have seen determined for some reason to ruin the character. All things have to come to an end as they say and in case it did as Rusev lost his streak to John Cena.
That decision is questionable as I feel WWE is just a tad biased when it comes to booking John Cena. The C-nation leader is the face of the company - but I feel sometimes it could threaten to derail talent.
Yes Rusev did beat John Cena - but after that Cena won match after match against Rusev. The Bulgarian brute needed that air of invincibility for that bit longer. If you look at Rusev now his character is really in dire straights.
He has been painted as this love rat character , and for me that kind of character you might associate with Dolph Ziggler. Rusev's character since he has been involved in love triangles, the Bulgarian brute has struggled to gain the imagination.
I mean with in the past month Rusev has lost to Cesaro , Ryback and has not come out that well out of the Dolph Ziggler feud. Rusev needs a more of an aggressive match up to help his WWE career get back on track.
As I am a genius ( yes I am blowing my own trumpet) I think that Rusev could do with feuding against Seamus. The reason for that is, is that Seamus has stated ever since his return that he wants to fight 'real men'.
Look at Rusev, the man is a beast. He is aptly called the brute, WWE just need to used that to their advantage.