WWE Hell In A Cell Review: What Are WWE Doing With Seth Rollins?

It's been one of the worst booking decisions by the WWE in living memory. I am talking about Seth Rollins and how he has been very poorly. Rollins who is also known as the Architect, due to the time he was with the Shield, has been booked very poorly. 
Now the reason why I say that is because of the way his title defence has gone far. Seth's title defence has been nothing short of shambolic. That is a very abrupt way of putting it, I know, but WWE creative haven't done justice to the WWE world champion. 
Just look at his title run so far, Rollins has been made into something of a coward. The former member of The Shield has had controversial wins over former brethren Dean Ambrose at Money In The Bank and John Cena at Summer Slam. 
The equation is quite simple, if the creative doesn't believe in Rollins, then why is he still champion? The Rock, Stone Cold and The Undertaker would never be shown as such weak champions. 
Seth Rollins is called 'The Future of the company' but with Rollins losing a lot as of late is that saying WWE doesn't value the future of what is suppose to be its top title? One would hope not. 
It was widely expected that Seth Rollins could be the victim of a Money In The Bank cash in from the Celtic Warrior Seamus, but that didn't happen. What is going to happen? Well with WWE, you just don't know. 
One thing is for certain is that the world heavyweight title at the moment is a worthless title. Seth Rollins just keeps walking away from matches, that's not an act of a champion. For the sake of the world title, either give Seth a real push or give the title to someone else. 
At the moment, it's half of one and half of the other.