Alphabet, Google's parent company, is gearing up to launch a dedicated service for podcasts. The new service will be integrated into Google Play.
Google is letting podcast content creators to upload their shows on Google Play Music. Google said that users should be able to access those contents within the next few months. If this is true, this will be the first native podcast app for the Android operating system.
Experts said that Google is not keen about releasing contents for the sake of followers, instead the tech giant is motivated to bring podcast contents into its users. This strategy is part of Google's plan to broaden its media offerings in order to get ahead of its competitors.
By incorporating podcast contents into its services, Google will be able to bolster it user base by creating unique podcast contents that are specifically tailored depending on users' activities, moods and interests.
Google Play Music product manager Elias Roman told Recode, "Our goal is to serve content that makes what you do every day better. Podcasts allow us to do everything for our users. It makes us a more complete concierge."
According to The Verge, Google has yet to release an official timeline as to when it plans to release the podcast contents on its platform. For now, the tech giant is focusing mainly on contents from the United States. Google has already tied up with well-known podcast content creators such as HBO, 5by5, StartTalk Radio and Nerdist, in order to host their contents. Experts believe that it should not take long for Google to launch the service, considering the current popularity of podcasts.