The SAPPRFT does not appreciate dramas that use sex scenes to attract viewers. (Photo : YouTube)
This year's annual "drama administration" meeting of the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) was held on Saturday, and the media watchdog examined several of the popular dramas of 2015, praising some while criticizing others, as reported by the Global Times.
Every year, the SAPPRFT holds the drama administration as a means of highlighting the government's sentiments regarding domestic televisions shows. This aids in setting the tone for the upcoming productions for Chinese studios to undertake in their future projects.
Titles like "Nirvana in Fire" and "Legend of Mi Yue," both period dramas that were highly popular among audiences in terms of viewership numbers and reputation, received high scores from the governing body.
"They not only feature outstanding production quality, but also are rich in artistic and spiritual values," said Li Jingsheng, director of the TV Drama Department of the SAPPRFT. "It's safe to say they represent the highest standards of domestic TV drama productions."
On the other hand, another highly popular drama, "Dream Land Does Not Believe Tears," was criticized during the meeting for inappropriately promoting the sex scenes in the series.
"The drama itself doesn't have any problems, but its promotional material focused too much on racy shots that misled audiences," said Li.
The moral content of a drama is still the primary criteria used by the SAPPRFT for evaluating TV shows. Elements such as sex and violence are actively discouraged from showing up in TV shows produced domestically.
New to the TV industry last year, streaming sites were also discussed during the meeting. These were encouraged to establish systems to self-censor shows for inappropriate and unacceptable content.
Earlier this year, the SAPPRFT already began cracking down on dramas deemed inappropriate. Notable examples include "Go Princess Go" and "The Lost Tomb."
